REV Recreation Group Launches Campaign to Further Support Dealer Sales

Apr 26, 2021

8 Launches Dealer Campaign Blog Size

DECATUR, IN - April 26, 2021 – REV Recreation Group (RRG), a manufacturer of Class A motorhomes and a subsidiary of REV Group®, has introduced initiatives and product to support its dealer network selling American Coach®, Fleetwood RV® and Holiday Rambler® brands. In February, RRG launched a new, quarterly “Dealer Connect” e-newsletter to share dealer news and updates. Following in March, RRG debuted its American Dream® 39RK, offering one of the industry’s first kitchen islands, a feature that dealers had expressed interest in.

The inaugural newsletter, “Dealer Connect”, included information on new digital tools the team at RRG is putting in place to support dealers. It also shared details of a digital campaign effort to increase lead generation and subscribers to the bi-monthly owner newsletters for American Coach, Fleetwood RV and Holiday Rambler.

In March, RRG introduced its 2021 American Dream 39RK model featuring an innovative floorplan, including a stationary, quartz-topped kitchen island. At 40’ 2”, the American Dream 39RK layout provides easy livability and ultimate comfort. Signature elements include a stylish, industry-leading kitchen island, an Adap-table® Dinette, full master suite, and a split lavatory with an enclosed watering room. The new model received rave reviews from dealers and the very first American Dream 39RK sold within minutes of its debut at the FMCA’s 102nd International Convention in Perry, GA.

“RRG has one of the best and longest standing dealer distribution networks in the industry,” says Deb Stapel, Director of Marketing for REV Recreation Group. “Whether we are bolstering our dealer communications or designing products that our dealers are seeking, we are committed to continuously improving our dealer support.”

To receive the ‘Dealer Connect’ e-newsletter, dealers should contact their RRG Sales Representative. For more information on the 39RK from American Coach, visit American Dream 39RK.


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About REV Recreation Group

REV Recreation Group, Inc. (RRG) is a REV Group® subsidiary and a leading manufacturer of Class A Gas and Diesel recreational vehicle brands. This company has one of the best and longest standing distribution networks in the industry and boasts some of the industry’s most recognized and iconic brand names such as American Coach®, Fleetwood RV®, and Holiday Rambler®. REV Recreation Group is headquartered in Decatur, IN, which is also its principal manufacturing location. In addition, RRG operates two state-of-the-art service and repair centers and a genuine parts online warehouse.

About REV Group, Inc.

REV Group® companies are leading designers and manufacturers of specialty vehicles and related aftermarket parts and services. Our companies serve a diversified customer base, primarily in the United States, through three segments: Fire & Emergency, Commercial, and Recreation. They provide customized vehicle solutions for applications, including essential needs for public services (ambulances, fire apparatus, school buses, and transit buses), commercial infrastructure (terminal trucks and industrial sweepers) and consumer leisure (recreational vehicles). REV’s diverse portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of our brands pioneered their specialty vehicle product categories and date back more than 50 years. REV Group trades on the NYSE under the symbol REVG.