DECATUR, IN – May 19, 2021 – REV Recreation Group (RRG), a manufacturer of Class A motorhomes and a subsidiary of REV Group<sup>®</sup>, is launching a digital marketing hub for its dealers. The hub will support RRG’s dealer network selling American Coach<sup>®</sup>, Fleetwood<sup>®</sup> and Holiday Rambler<sup>®</sup> recreational vehicles, by providing current content and assets that dealers can incorporate into their social, email, mobile and web marketing channels.
In the coming months, the hub will share updates about RRG’s new model introductions for MY 2022, along with lifestyle content.
“More and more Americans are eager to experience and live the RV lifestyle,” says Deb Stapel, Director of Marketing for REV Recreation Group. “By tapping into our digital marketing hub, dealers have easy and automatic access to relevant and engaging information, news and content designed to drive demand for RRG’s brands and ultimately help increase traffic and sales at our dealerships.”
The digital marketing hub is rich with features that dealers will appreciate. For example, campaigns can be programmed, launched, and managed automatically. Detailed performance analytics can be generated to track and measure results.
RRG piloted the new system with a handful of dealers and is now preparing to onboard its entire network.
About REV Recreation Group
REV Recreation Group, Inc. (RRG) is a REV Group® subsidiary and a leading manufacturer of Class A Gas and Diesel recreational vehicle brands. This company has one of the best and longest standing distribution networks in the industry and boasts some of the industry’s most recognized and iconic brand names such as American Coach®, Fleetwood RV®, and Holiday Rambler®. REV Recreation Group is headquartered in Decatur, IN, which is also its principal manufacturing location. In addition, RRG operates two state-of-the-art service and repair centers and a genuine parts online warehouse.
About REV Group, Inc. REV Group® companies are leading designers and manufacturers of specialty vehicles and related aftermarket parts and services. Our companies serve a diversified customer base, primarily in the United States, through three segments: Fire & Emergency, Commercial, and Recreation. They provide customized vehicle solutions for applications, including essential needs for public services (ambulances, fire apparatus, school buses, and transit buses), commercial infrastructure (terminal trucks and industrial sweepers) and consumer leisure (recreational vehicles). REV’s diverse portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of our brands pioneered their specialty vehicle product categories and date back more than 50 years. REV Group trades on the NYSE under the symbol REVG.